Privacy Policy

Last updated: March 28, 2025

This Privacy Policy describes how Marikaella Variedades store (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services, make a purchase from marikaella.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, site visitor or other natural person whose information we collect in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date and take other actions required by applicable law.

How we collect and use your personal information

In order to provide the Services, we regularly collect and within the past 12 months personal information about you from a variety of sources as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations and enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or third parties.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or is reasonably capable of being associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you submit to us directly through our Services may include:

Contact information , including your name, address, telephone number and email address.
Order information , including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information , including your username, password, security questions, and other information used for account security purposes.
Customer service information , including information you choose to include in communications with us, for example when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (“ Usage Data ”). To do this, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g. bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide the products or services you requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third Party Sites and Links .

How we use your personal information

Provision of products and services. We use your personal information to provide the Services to you in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, and provide other features and functionality related to your account.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example, to send you marketing, advertising, and promotional communications by email, text message, or postal mail, and to provide you with product or service advertisements. This may include using your personal information to better customize the Services and advertising on our Site and other websites.
Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with you and improving the service. We use your personal information to provide customer service and improve our services. This use is in our legitimate interests, in order to respond to you, provide effective services and maintain our business relationship with you.

Cookies

Like many other websites, ours uses Cookies. For specific information about the Cookies we use on our Shopify store, see https://www.shopify.com/legal/cookies . We use Cookies to improve our Site and Services (including to remember your actions and preferences), perform analytics and better understand how you interact with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor their services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser settings. Please be aware that removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain general features and functionality, to function improperly or no longer be available. Additionally, blocking Cookies may not completely prevent information from being shared with third parties, such as our advertising partners.

Although your browser may allow you to transmit a “do not track” signal, our Site, like many others, is not designed to respond to such signals. To learn more about “do not track” signals, visit http://www.allaboutdnt.com/ .

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for the purposes of fulfilling contracts, legitimate interests and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order processing, and shipping).
With business and marketing partners to provide services and advertisements to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you instruct, request or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interest of running a successful business.
In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

We have disclosed in the last 12 months the following categories of personal information and sensitive personal information about users for the purposes set out above in sections “How we collect and use your personal information” and “How We Disclose Personal Information” :

Category	Recipient categories
Identifiers, such as basic contact information and certain order and account information Categories of personal information listed in the California Customer Records statute, such as basic contact information and certain order and account information Business information, such as ordering, purchasing, and customer service information Activity on the Internet or other similar networks, such as Usage Data Geolocation data, such as locations determined by an IP address or other technical measures	Manufacturers and third parties who perform services on our behalf (such as internet access providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers) Business and Marketing Partners Affiliates

User generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to third parties, and we cannot guarantee that parties who have access to such information will keep it secure or respect your privacy. We are not responsible for the privacy or security of any information you make publicly available, nor for the accuracy, use, or misuse of any information you disclose to or receive from third parties.

Third Party Sites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review the privacy and security policies and other terms and conditions of such websites. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness or reliability of the information found there. Information you provide in public or semi-public locations, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to its use by us or such third parties. The inclusion of such links by us does not, in itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.

Children's information

The Services are not intended for use by children and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below and request that it be deleted.

As of the Effective Date of this Privacy Policy, to the best of our knowledge, we do not “share” or “sell” (as such terms are defined by applicable law) personal information of individuals under the age of 16.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, any information you send to us may not be secure during transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether the information is necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request, as permitted by law.

Right of access/knowledge: You may have the right to request access to personal information we hold about you, including information relating to the ways in which we use and share your information.
Right to erasure: You may have the right to request that we delete the personal information we hold about you.
Right of correction: You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and with certain exceptions.
Treatment restriction: You may have the right to ask us to stop or restrict the processing of personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Objection: You may have the right to contest our decision if we refuse to process your request. To do so, simply respond directly to our refusal.
Managing communication preferences: We may send you promotional emails and you can opt out of receiving these at any time by using the unsubscribe option displayed in the emails we send you. If you opt out, we may still send you non-promotional emails, for example, about your account or orders.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact information below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a meaningful response to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such requests from an agent, we will require the agent to provide evidence that you have authorized the agent to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision. To do this, simply contact us using the contact details below, or lodge your complaint with your local data protection authority.

International users

We may transfer, store and process your personal information outside the country where you live. Your personal information is also processed by staff members, third party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or other equivalent contracts issued by the relevant UK competent authority, where applicable, unless the transfer of data is to a country that is demonstrated to offer an adequate level of protection.